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Brand + Website + Growth Strategy2025Strategy · Webflow · SEO

Born Wild Vans.

Bespoke campervan conversions in Scotland - a handcrafted, adventure-led brand and site that showcases builds, services, and the Born Wild story with warmth and clarity.

www.bornwildvans.co.uk
Born Wild Vans preview

About the project

As Born Wild Vans continued to grow within an increasingly competitive market, the business needed a stronger digital presence to improve visibility, increase reach, and create a more scalable foundation for long-term growth. While the existing WordPress website had originally been developed by ThistleLeaf Creative, evolving business goals and growing demand highlighted the need for a more refined, SEO-focused platform capable of elevating both brand perception and search performance.

Through in-depth research and strategic consultation, ThistleLeaf Creative proposed a transition to Webflow — identifying its flexibility, performance capabilities, and content structure as a stronger long-term solution for both organic search growth and brand storytelling. The new platform allowed for a more immersive and strategically structured digital experience, designed to better reflect the craftsmanship, adventure-led identity, and premium positioning behind the Born Wild Vans brand.

Following the launch in November 2025, the impact was immediate. By the end of the year, Born Wild Vans had secured its full 2026 sales pipeline while significantly improving its search visibility — achieving top rankings for van conversions in Scotland and becoming one of the leading results across the UK. Beyond the website itself, the partnership has continued to evolve through operational strategy discussions, tailored marketing campaigns, and long-term growth planning designed to support the next phase of the brand’s expansion.

Testimonials

Kind words from the client

From the moment I started my small business, Aimee has been there to offer help and support, starting with building me a website that would showcase my work and attract more clients. The website and my business model was successful and as my business grew Aimee was alongside to offer her assistance as it did so. Following a recent in house rebranding exercise, we approached Aimee for a complete website rebuild that would better align with our new image, values, improve our client journey, and boost our SEO. Aimee suggested the Webflow platform and quickly set about delivering what we needed with her team. As a result we now have an even better performing website than the first, driving more and more enquiries and sales to our door, and increasing our turnover and reach as a brand. We're very grateful for Aimee's assistance and expertise and will continue to rate Thistleleaf very highly indeed. We'd recommend her and her team to anyone seeking to successfully grow their own business.
DM

David Meakin

CEO & Founder of Born Wild Vans

Scotland